What attendees said about our November Social Media Workshop:
Once again – another STELLAR PRESENTATION! I walked away with a deeper understanding of platforms I was less familiar with (SnapChat and Instagram). The charts on time management and content delivery were super-helpful. And thanks for the best practices suggestions. Honestly, it couldn’t have been better.
A valuable resource for all on campus! Ryan’s enthusiasm is infectious!
Although I am familiar with social media platforms, it was very helpful to hear about strategies and more advanced approaches to using certain platforms to reach our goals. Very helpful! Thanks.
OVPTL’s November Social Media Lunch was an amazing opportunity to increase your social media knowledge! OVPTL’s Senior Administrator of Social Media and Marketing, Ryan Foland, hosted another lunch focused on Social Media best practices.
We started off the lunch by asking every member of the audience, “On a scale of 1 through 10, how comfortable are you with social media?”. Few audience members were confident and stated their score of 9 or 10, while the majority of members answered as low as 5 to 0.
However, a dramatic change was evident by the end of the lunch. We asked the question again and noticed a drastic increase in scores. Everyone had learned a valuable new skill or concept that they can use to strengthen their social media understanding.
Hosted by the Office of Academic Planning, our topics were:
- Social Media Cheat Sheet Chart
- Time Management for Managers Managing Social Media
- Office Hour Theory
Resource 1: Social Media Cheat Sheet Chart
We provided a high level overview of the various Social Media Platforms: Facebook, Twitter, Snapchat, LinkedIn, and Instagram.
Facebook, Twitter, Snapchat, LinkedIn, and Twitter:
- What is it?
- Who is on it? (Age Demographic)
- How to Sign Up
- Top Ten Best Practices
Resource 2: Time Management for Managers Managing Social Media
We will discuss the various time that needs to be invested in various platforms to yield desired online presence, engagement, and growth.
Time Needed to Manage Social Media Platforms:
Presence- Appearing on the platforms, posting 1-2 times on each one.
Engagement- Presence and liking, sharing, commenting to engage with community.
Following- Presence, Engagement, and building a following.
- Identify your goals (Presence, Engagement, or Following).
- Identify your audience.
- Choose your platform(s).
- Appeal to your audience.
In this resource, we discuss how much estimated time should be allocated to each social media platform per week in order to have a presence, presence/engagement, and presence/engagement/following.
In addition, we elaborate on adequate posting content for each platform. Finally, we give a breakdown of 25 popular social media definitions.
Resource 3: Office Hour Theory
Let’s look at how to create high value content that resonates with your audience.
Content: Office Hours Theory:
Imagine that you are a professor and you have invited students to your office hours. When they get there, they don’t have any questions. So what do you talk to them about?
You should conduct your online presence the same way you would conduct an in-person conversation.
Content Ideas and How to Post:
- General Guidelines for posts:.
- General Guidelines for text-only posts.
- Content ideas/How to Post for all social media platforms.
Access the PowerPoint from the presentation here.
Take a look at July’s Social Media Lunch: https://www.youtube.com/watch?v=GKCvaspx-gc
Each Social Media Brunch/Lunch workshop is put on by the OVPTL and is hosted by a different department on campus. Topics vary each time, and the hosting department helps to identify what topics they would like to cover. If your department/unit is interested in hosting the next Social Media workshop, please contact Ryan Foland (firstname.lastname@example.org) for more details.